There you are, scrolling through social media. You see a video that grabs your attention in seconds—someone confidently promoting their brand, connecting with their audience, and looking like they were born for the camera. You think, “I could never do that.” And just like that, you’ve hit a psychological wall.
If that sounds familiar, you’re not alone.
Creating video content is one of the most effective ways to promote your brand in today’s digital world. It’s dynamic, engaging, and unforgettable. Yet, so many service professionals like you feel paralysed when it comes to hitting “record.” But why? And more importantly, how can you overcome it?
As you explore the four psychological blocks stopping you from creating video content, you will easily start to break free with simple yet powerful techniques. Plus, we’ll bust four myths you’ve probably believed for far too long and show you how the Bossmoney Formula can guide you to create content that speaks to your audience at every stage of their journey.
Psychological Block #1: Fear of Judgement
“What if people think I’m not good enough?”
“What if I say the wrong thing?”
“What if I look awkward on camera?”
Sound familiar? The fear of being judged is one of the most common barriers to creating video content. It taps into a primal fear of rejection, something deeply wired in our brains.
Reframe Your Perspective
What if you replaced fear with curiosity?
Instead of thinking, “What if they judge me?” think, “What if they love what I have to say?”
A simple language shift can change your emotional state. Here’s how to do it:
- Visualise Success: Close your eyes and imagine yourself recording a video where everything flows smoothly. Picture yourself receiving positive comments and messages of gratitude.
- Anchor Confidence: Find a physical anchor (like pressing your thumb and index finger together) while visualising this positive outcome. Every time you feel the fear creeping in, activate this anchor to remind yourself of the successful version of you.
A Nigerian fashion entrepreneur, Chika, feared looking “unprofessional” on camera. Using this reframing technique, she started her first video with a simple, “Hi, I’m Chika, and I’m figuring this out as I go!” That authenticity resonated with her audience, and her first video generated 10x more engagement than her usual posts.
Myth #1: “You Have to Be an Extrovert to Succeed on Video”
Truth: Introverts often create the most meaningful connections.
Why? Because they listen deeply and communicate thoughtfully. Some of the most successful Nigerian YouTubers, like Sisi Yemmie, are introverts who’ve built thriving communities by simply being themselves.
Psychological Block #2: Perfection Paralysis
“I need everything to be perfect before I can start.”
Perfectionism is a silent dream killer. It convinces you that if things aren’t flawless, they’re not worth doing.
Embrace Imperfection with the 80% Rule
Instead of striving for 100% perfection, aim for 80%.
Ask yourself, “Is this good enough to serve my audience right now?” This simple question takes the pressure off and focuses on progress, not perfection.
Myth #2: “You Need Fancy Equipment to Create Quality Videos”
Truth: Your smartphone is enough.
In fact, 88% of video content consumed in Nigeria is watched on mobile devices【Stat: Jumia Insights, 2023】. Viewers value authenticity over production quality. A well-lit room, a clear message, and genuine energy trump expensive equipment every time.
Psychological Block #3: The “I’m Not Interesting” Syndrome
“Why would anyone want to watch me?”
This block stems from imposter syndrome—the feeling that you’re not enough, that you don’t have value to offer.
Discover Your Unique Story
Your story is your power. No one else has your experiences, your insights, or your journey.
Try this exercise:
- List Your Wins: Write down 10 moments where you overcame challenges in your career or business.
- Connect the Dots: How did those experiences shape the way you solve problems today?
- Share One Story: Use your next video to share one of these stories, and watch how it resonates with your audience.
Myth #3: “Video Content Won’t Work for My Industry”
Truth: Video content works across all industries.
Whether you’re in real estate, fashion, coaching, or tech, video allows you to connect emotionally with your audience. A study by Nielsen West Africa found that brands using video marketing saw a 35% increase in customer engagement compared to those relying solely on text.
Psychological Block #4: Lack of Clarity
“I don’t know what to say.”
When your mind is cluttered, it’s hard to create content that flows naturally.
Use the ‘Three-Point Framework’
Before hitting record, structure your content using this simple formula:
- Hook: Start with a question or bold statement that grabs attention.
- Story: Share a short story or example related to your topic.
- Action: End with a clear call to action (CTA), such as subscribing, booking a consultation, or leaving a comment.
Myth #4: “You Need a Lot of Time to Create Video Content”
Truth: Short-form content is king.
According to data from Nigerian Digital Trends Report 2024, videos under 60 seconds have a 70% higher engagement rate than longer ones. Focus on quick, impactful content that fits into your busy schedule.
How the Bossmoney Formula Helps You Create Content That Converts
Now that we’ve tackled those psychological blocks and myths, let’s talk about how to create content that not only captures attention but also converts viewers into loyal customers. This is where the Bossmoney Formula– The Ultimate Launch Blueprint For Your Ebook, Masterclass, Online Course & Virtual Events comes in—a blueprint designed specifically for professionals like you.
Stage 1: Attract
At this stage, your audience doesn’t know who you are or how you can help them. Your content should focus on:
- Educating: Share tips, insights, and industry trends.
- Entertaining: Use humour, behind-the-scenes clips, or personal stories.
Example: A fitness coach could create a quick video busting common workout myths with engaging visuals and energetic language.
Stage 2: Build
Here, your audience is aware of their problem and is considering solutions. Your content should:
- Showcase Your Expertise: Share case studies, testimonials, and success stories.
- Build Trust: Offer free resources, such as eBooks or webinars.
Example: A Nigerian real estate agent could share a walkthrough video of a property, highlighting how it solves common buyer pain points like security and proximity to amenities.
Stage 3: Convert
Your audience is ready to take action. Your content should focus on:
- Addressing Objections: Answer common questions and concerns.
- Providing Clear CTAs: Guide them to book a consultation, sign up for a course, or make a purchase.
Example: A life coach could create a testimonial video from a client who transformed their career through coaching, followed by a clear CTA to schedule a discovery call.
Final Thoughts: It’s Time to Show Up
The world needs what you have to offer. Your story, your expertise, and your passion are valuable—and video content is the most powerful way to share them.
Imagine this:
A year from now, you’re receiving messages from clients who discovered you through your videos. They tell you how your content changed their lives, how they finally felt understood, and how they couldn’t wait to work with you.
That future starts with one decision—showing up.
The Bossmoney Formula is here to guide you every step of the way, helping you create content that not only connects but converts.
So, are you ready to break through those psychological blocks and let the world see the incredible value you offer? Hit record, and let’s go!
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